MISSION: Our mission is to create demonstrably superior and pleasingly different products powered by innovative technology and premium craftsmanship enabling golfers of all abilities to both play their best and find more joy in the game we love.

 

VISION: To make the game better for every golfer—by being the global leader in innovation, performance, and craftsmanship across premium golf equipment, apparel, and accessories.

THE GAME OF GOLF REMAINED STRONG IN 2025

549M

U.S. ROUNDS OF GOLF
were played, a new
high for annual rounds

28%

of on-course golfers
ARE WOMEN and participation 
has increased 46% since 2019

Over 3M

beginners have taken up the
on-course game in each of
the past six years

61%

INCREASE IN PEOPLE OF COLOR ON-COURSE PARTICIPATION
since 2019 – representing 26% of green-grass golfers

2/3

of today's on-course
beginners have some kind of
OFF-COURSE EXPERIENCE

Trends

of golf are emerging in fashion, lifestyles, travel, art, music, and more